.2024 has actually been actually an inconsistent year for adtech funding.U.S.-focused adtech startups, when adapted to running into billions in financial backing every year, have raised almost $360 thousand up until now this year, placing it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That decline is because of market saturation, enhanced governing tensions, as well as economic uncertainties.ADWEEK talked with five VCs who remain to buy adtech companies, despite these obstacles, regarding what they are seeking and also what they steer clear of. Probably unsurprisingly, these real estate investors are targeting options in privacy-focused modern technologies and industry-specific areas such as connected television.